David Shane PR

David Shane is a public relations professional and strategist based in Los Angeles, California. With a career that spans two decades, he has built experience across media, entertainment, technology, and corporate communications. His work has focused on issues management, corporate positioning, and strategic communications, and he is known for approaching complex situations with structure, clarity, and discipline.

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Childhood and Learning Journey

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He was born in Philadelphia, Pennsylvania, and raised in a family environment that emphasized education, responsibility, and steady effort. From an early age, he was encouraged to value learning and persistence. This upbringing shaped his approach to both academic and professional challenges. He later attended the University of Pennsylvania, where he earned a Bachelor of Arts in Communications. During his time there, he gained a firm grounding in communication theory, media analysis, and practical messaging. His academic experience provided a reliable foundation that supported his later work in journalism, corporate communications, and public relations leadership.

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Kicking Off the Career Journey

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David began his professional career in the early 1990s as a researcher in the Political Unit at CBS News in Washington, D.C. In this role, he was exposed to the demands of political reporting, the need for research accuracy, and the fast-moving news cycle. This experience helped him understand how information is gathered, evaluated, and presented to the public. After this position, he moved to Philadelphia, where he worked as an Assignment Editor and Field Producer for CBS. These roles allowed him to expand his skills in editorial decision-making, field coordination, and production management, giving him a practical understanding of newsroom operations.

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Comcast: A Stepping Stone

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In 1999, David joined Comcast in Philadelphia, Pennsylvania, marking a significant transition from journalism to corporate communications. He initially served as Director of Communications, responsible for shaping internal and external messaging. During this time, he created a regional corporate communications model that proved effective and was later adopted across the company. His performance in this role led to his promotion to Vice President of Communications and Original Programming in 2001. As part of this position, he served as the primary spokesperson for the company’s largest operating division, which generated $8 billion in annual revenue and employed 18,000 employees. His responsibilities included media relations, executive communications, and support for original programming initiatives.

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Role at ICM Partners

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Following his success in the cable industry, Shane moved into the talent and literary agency space. In 2005, he joined ICM Partners as Senior Vice President of Corporate Communications. In this role, he managed global media relations, government affairs, events, and advertising efforts. He also supported philanthropic initiatives and worked closely with the office of the Chairman and CEO. The position required careful coordination with internal leadership and external partners, as well as a consistent approach to corporate messaging across multiple regions and audiences.

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Transition to Hewlett-Packard

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In 2008, he entered the technology sector by joining Hewlett-Packard, one of the world’s largest technology companies at the time. He served as Vice President of Global Corporate External Communications. His responsibilities included managing corporate, mergers and acquisitions, digital strategy, and government affairs communications. During his tenure, he oversaw communications related to nearly $20 billion in mergers and acquisitions, along with the associated regulatory processes. This role required clear judgment, careful planning, and the ability to manage sensitive information under public and regulatory scrutiny.

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Leadership at Relativity Media

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In 2012, David joined Relativity Media as Executive Vice President and Chief Communications Officer. In this role, he oversaw corporate communications across all divisions, including theatrical, television, sports, music, and branded entertainment. He was also responsible for corporate responsibility initiatives and significant events. At the time, the company was the world’s largest independent film and television studio. His work involved aligning communication strategies across creative and business units while maintaining a consistent corporate voice during periods of growth and change.

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Founding Resolution Communications

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After completing his tenure in the studio system, he founded his advisory firm, Resolution Communications, in 2017. As President and CEO, he began working directly with media and entertainment companies to address complex communication challenges. The firm focuses on corporate positioning and issues management, drawing on his decades of experience. Through this work, he helps organizations manage reputation, navigate industry changes, and respond to high-pressure situations with structured communication strategies tailored to each client’s needs.

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Teaching and Lecturing

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In addition to advisory work, Shane serves as a guest lecturer on communications at New York University. In this capacity, he shares professional experience with students and contributes to their understanding of media relations, corporate communications, and public relations strategy. His teaching emphasizes preparation, clarity, and ethical responsibility, helping students gain practical insight into careers in communication.

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Achievements and Awards

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His career includes several notable achievements, including winning an Emmy Award for original programming during his time at Comcast. He has also received recognition for his work in corporate communications and his ability to manage high-stakes public relations challenges across different industries. These achievements reflect long-term consistency and professional discipline rather than isolated successes.

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Personal Life and Interests

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David Shane maintains interests beyond his professional responsibilities. He is an avid tennis player and views the sport as a way to stay balanced and focused. He remains engaged with trends and developments in the media and entertainment industry, which supports his ongoing advisory work. He values time spent with friends and family and remains active within the public relations community through mentorship and professional involvement. Through both his work and personal interests, David Shane continues to approach his career with steadiness, clarity, and respect for the field.